Search Engine Marketing

Search engine marketing allows brands to buy traffic from search engines. The success of a search engine marketing campaigns is determined by several factors:

1) How your account is created: The architecture of your account is a critical success faction. Campaigns are broken into ad groups, ad groups hold ads and keywords. The wrong campaign architecture will lead to un-deserving campaign results

2) The campaigns ads: A successful campaign utilizes A/B ad testing to determine what the best preforming ads are.

3) Analytics and Conversion Funnels: Knowing what people do after they type a keyword into a search engine and click on your ad is important. Keywords with low conversion/site usage should be deleted from the campaigns.

4) Negative Keyword Optimization: Just because you bid on the keyword “Seattle roofing”, it don’t mean your ad is being displayed under “Seattle roofing”. Never heard of negative keywords? Stay away from search marketing and call the professionals today!

5) More fun stuff: Successful ad campaigns can take months to optimize and generate desired results. All settings in the account must be perfect, not to mention the content on your website. Not sure where to start? Gervelis Search Marketing can help!

Monthly management of search marketing campaigns start at $899 per month. Creation of new campaigns start at $1,500.

See our proven search engine marketing results