Position: Content Marketing

Location:  Redmond, WA and Virtual Office

Reports to: Managing Director, Digital Strategy

FLSA: Exempt

Resume Accepted: 11-26-2012 to 12-7-2012

A constantly changing environment, multiple accounts and deadlines, content marketing strategies, and working with the area’s leading businesses and thought leaders in enterprise software, genetics, leadership, and other expert subjects. Do you want to help the top minds of today spread their ideas through content generation and content marketing?   If all of these items get your blood pumping and sound exciting then we would love to hear from you!  We’re a small start-up company with a vision to change the world, one idea at a time. We’re looking for someone who can start out part-time with paid training and as the client base grows; transition to full-time.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Project timelines: You can set a plan, communicate it confidently to a client and manage it with limited oversight.
• Project management:  You can maintain communications with a client through a project and quarterback actions to deliver a successful outcome

• Account Management: You are the main point of content for our clients, the face of our company. You communicate campaign progress, results, and analytics.
• Sales:  You can see where opportunities exist to introduce new services/products to clients and can close sales

• Strategic Partnership Development. You can cold call and reach out to contacts to create strategic marketing partnerships that aid in the client’s marketing strategy.

• Campaign strategy: You have a strong understanding of search engine optimization, social media, social ad serving, blog marketing, inbound marketing, and other content marketing techniques. You use your knowledge of the digital environment to create and execute content marketing campaigns.
• Content Creation: Not only can you market the content, you can create engaging blog posts, write website content, eNewsletter content, and other forms of content. You will work efficiently using identified content generation techniques, and you will also bring new innovative ideas to the table to help the craft the content generation process.
• Content Marketing: You engage in LinkedIn groups, identify forums, comment on blogs, and manage influencers in the blog-o-sphere for our clients. You also bring new content marketing strategies and ideas to the table.

Core Competencies:

• Leadership: You pull teams together to work efficiently and foster a positive work environment. You take care of the employees underneath you and ensure they are working towards a common goal.
• Creativity and Autonomy: You’re going to figure out a way to achieve your goal.  You get things done and don’t make excuses when you don’t.
• Good Judgment / Decision Making: You analyze situations by asking good questions, documenting the options and making decisions when you have enough information.  The mistakes you make are a result of calculated risks rather than lack of planning.
• Strategic Skills: You spend your time with current and potential clients that will accelerate our growth curve over time.  You get better and faster because you are managing a network of clients that are so happy with our service that they become your advocate.
• Integrity: You don’t cut corners.  You take the long view and accept short term sacrifices to ensure you are seen as a trustworthy person
• Resourcefulness: When the necessary resources don’t exist, you create them and don’t wait for someone else
• Listening Skills:  You talk less than you listen
• Customer Focus: You talk to your customers every day and visit them in person frequently.
• Organization: You’re extremely organized, task oriented, always know what’s going on, and knows what needs to be done. Nothing falls through the cracks when you are managing an account.

Experience Specifications:

• 2 years of online marketing or web agency experience required
• 2 years of client management experience
• 2 years of project management experience
• 2 years of blogging experience required.
• Experience managing at least 1-3 employees
• Firm understanding of search engine marketing (SEO/PPC)
• Firm understanding of social media applications (Facebook/Twitter/Linkedin)
• Excellent written and verbal skills
• Advanced knowledge of Microsoft Office (Word, Excel, Powerpoint, Outlook)
• Have access to transportation to travel between home office, Redmond office, and client sites when needed
• Own your own computer/lap top, cell phone, and internet connectivity
• The ability to transition from part time work to full-time work as the client load increases.

This job description does not imply that these are the only duties to be performed.  Employees occupying the position will be required to follow any other-related instructions and to perform any other job related duties requested by their supervisor. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Send resume with cover letter and salary expectations to Stacy@gsearchmarketing.com

When asked about the goal of the presentation, Gabriel commented “The high school students of today are among the first to grow up in the new digital age communicating through social media channels like Facebook. They have no idea what the impact of Social Media is having on our global culture. I’d like to make them aware of the significance of Social Media.”

Our Presentation is Being Followed by "Burgers, Fries, Shakes, & Fun."

Getting ready for the presentation with style!

Video of presentation coming soon

On October 12th 2012, The founder of Gervelis Search Marketing gave a keynote presentation at The Professional Development Conference for Marketing and Business Educators in Washington State. The presentation touched on four different topics.

• Life as a young entrepreneur
• Global trends is social media and technology
• How global trends are effecting our students
• What educators can do to prepare our students for life in the new digital world

Gabriel commented regarding his presentation.

“I have a feeling that parents of students K – 12, and education boards are not aware that social media is a global trend. We are living in an exciting age and fundamentals of how the human race communicates has changed. If my presentation can bring an Ah-Ha moment to the educators of our children regarding this global shift, then our students will be prepared for life in the new digital age.”

One of the social mission’s of Gervelis Search Marketing is to ensure that students and teachers are aware that social media is not a fad, it’s part of a global trend that can not be denied. If students are not adapting skill sets for this new age, then they will enter the business world with out the proper education.
In order to fulfill this social mission Gabriel is part of the Business Leadership Committee for Washington DECA, and has spoke at previous events including events for the Washington Association for Career and Technical Education

Do you want to get involved?

Sign up for the below newsletter and learn how you can get involved!

Subscribe to our newsletter

Norther Lights, July 14th

Photo Credit: Nick Richardson, 425-679-9277

But watching and sharing videos is only the beginning! Palo Altho’s ClickBerry is changing the game by allowing iPad and PC users to make and share online fully interactive videos. This powerful tool is already turning heads and is the winner of the 2011 Microsoft BizSpark One People’s Choice Award.

With ClickBerry; tags, comments, likes, product descriptions and prices can all be embedded directly into the video itself. Suddenly it’s not just a video; it’s an interactive tool!

Who Can Use ClickBerry?
EVERYBODY! ClickBerry is for businesses looking to maximize their ad dollars, college film-students seeking an audience or even for your home movies. But more than anything; ClickBerry is for your audience, who now can take total control of what they’re watching. Your watchers can tag their friends, share on their own Facebook pages, and embed comments and links to make the video something individual and personal. Watchers become empowered. Watchers become users.

But Wait, Hasn’t This Sort Of Video Editing Ability Been Available Before?
Not like this it hasn’t! ClickBerry makes the process so easy, no-editing skills are needed! Drag-and-drop. That’s it. You can create a fully interactive video and share it on Facebook in minutes. Once your video is ready to be shown, it can be uploaded directly from the app in no-time flat. And cloud storage means there are no worries about video storage space.

What Am I Waiting For?
Good question! Check out http://www.clickberry.com/ and see what ClickBerry can really do.

Average pages per visit

Average Visit Duration

Bounce Rate

The Results are in, publishing steady content through you blog leads to a continual gain in website traffic. The below screen shot shows a segment from one of our clients analytics accounts. The image shows that over a three month period visitor entry through the blog went from 40 visitors per day to well over 80 visitors per day. A 100% increase in visitor generation.

Google Analytics was used to to segment visitors that website from the blog.

I’m pleased to report that I had the change to present our content marketing theory to a few people and received positive feedback. Motivation for us! Now its back to the start up office for a few weeks! We are looking forward to the next Kreate event coming up in June.

Left to Right: Gabriel Gervelis, Philip Stanlnaker, Julian Michael, Stacy Spelman, Amber Peters

Bottom: Master networker, entertainer, and magician GG Greene

GG Green

Below: An evening of wine and business at Gene Juarez

Bottom: The one and only Julian Michael (Left) with Andrew Vest and Sasha O’Leary

I’d argue to say that the best way to keep people on your website is to keep them engaged. Content is a powerful method of achieving this. Have you ever followed a link that you found on twitter to someones blog?  Next thing you know 20 minutes have passed and you have bookmarked the site? A perfect example of how social media and content marketing work together!

Let’s put the theory to the test using advanced segmentation in Google Analytics. The below image shows a comparison of three segments of traffic in our clients website.

Google Analytics Advanced Segmentation

• The “All Visits” segment show the average time on site from all of the website visitors
• The “Viewed Blog” segment shows the average time on site from all visitors that viewed blog content
• The “Did Not View Blog” segment shows the average time on site from visitors that did not view the blog

This second image shows the same segmentation. However, it shows the amount of visitors that came to the website, how many viewed the blog, and how many did not view the blog.

Lets look at this data as a casino manager might. Here are some of the key takeaways that he might have

• People that go in the casino spend more time and money with us
• More then 23,000 people entered the hotel last month. 18,000 walked by the casino.
• The casino is working! When people come in they stay in!

At this point in time I’d do my best to answer two questions.

• How do we maintain the current casino performance, if not make it better
• How do we get the 18,000 people that walked by the casino to enter?