4 Strategies for Awesome Guest Blogging

Guest blogging and guest authorship on sites other than your own is all about getting your brand out into the Interwebs, positioning yourself in people’s minds and earning links back to your own site. This leads to recognition from all sorts of different online communities which will open doors to strategic partnerships and marketing opportunities. [...]

The Value of A Good Blog Post

  What value can one good blog post bring to you and how do you justify the cost of content marketing? Good content is like the energizer bunny, it keeps going and going! Below I have included a few screen shots from a content campaign that we manage. This one blog post has produced 1,444 entries into [...]

Content Is The Key to Online Success

Everyone has heard the phrase; “content is king“.  Marketing material and strategy all revolve around content. In today’s market, content is the marketing Holy Grail. Your business will live or die by it. Expanding beyond the concept that content is king is the idea that in the new age of social media, search engine optimization [...]

Top 5 SEO Conferences Every Healthcare Marketer Should Go To

An SEO Conference can be a great place to learn new ideas, network and to share experiences. When marketing healthcare brands we can use some of tactics utilized and taught by the speakers at these events. The marketing strategies that are developed by these conferences can be invaluable to those in healthcare marketing trying to [...]

Healthcare Keyword Cost Per Click Compare to Non-Healthcare Keywords

It’s no secret that Google allows you to buy traffic from them. The program that allows you to bid on placement is named Google Adwords. Also, it’s common knowledge that this program charges you every time someone clicks on your ad, this concept is called a pay per click program.Every day I come across business [...]

The importance of 301 redirects

All of the website’s content is kept in a database. When the website query’s the database to grab content for a web page a URL path is created. The URL will show segments with different variables to identify the path to the content. For example, the URL http://www.sallyreps.com/portfolio.php?pid=11&cat=21 has two variables, pid=11 and cat=21. The [...]

SEO is Dead?

Thanks for calling me out Josh! But you know that SEO is not dead. SMO (Social Media Optimization) is, and (will continue to be) and extremely powerful tool to promote content. You know as well as I do that you never put all of your marketing eggs into one basket. With this said, it’s increasingly [...]

All SEO is built with 100% organic ingredients.

I use 100% organic ingredients with my SEO. Some stores mark up the prices when only 100% organic ingredients are used with their products, but not here. I pride myself in keeping my prices low and my products fresh. Often times contaminated SEO ingredients like automated link building and spam search engine submissions find their [...]

Its Kinda Like Chess, Not Everyone Can Play Well, But A Lot Of People Try

Today, in conversation with a prospect, I told someone that SEO is like chess, a not every can play well, but a lot of people try. After the conversation I thought to myself, “Yea that makes sense”, so I thought I would flush the thought out in more detail with a blog post. Have you [...]

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