Visitor Engagement Through Blog Content Case

by gabriel

The following screen shots shows Google Analytics data from January 2012 to March. In this time period more than 10,000 visitors entered the website and less then 20% of them viewed the blog. Using advanced segmentation in Google Analytics our team has separated the site usage patterns of web visitors that have viewed the blog to web visitors that have not [...]

Blog Content Generates Steady Traffic Gains

by gabriel

  The Results are in, publishing steady content through you blog leads to a continual gain in website traffic. The below screen shot shows a segment from one of our clients analytics accounts. The image shows that over a three month period visitor entry through the blog went from 40 visitors per day to well [...]

Gervelis Search Marketing and The K Pro Network

by gabriel

Cheers to the K Pro Network for hosting an amazing networking event. As most of you know, we (Gervelis Search Marketing) is in deep start-up mode and are actively working away with a small select group of clients. If you have been in this mode before you will know that venturing out of the office for networking [...]

Engaging Website Visitors with Blog Content

by gabriel

Millions (if not billions) of dollars are spent each year researching how to keep people in retail stores. One example of this are hotel casinos in Vegas. Casinos in Vegas are built to keep people in. The more time they spend in the casino the more money they spend! Lets convert this into web marketing geek speak. As the [...]

4 Strategies for Awesome Guest Blogging

by gabriel

Guest blogging and guest authorship on sites other than your own is all about getting your brand out into the Interwebs, positioning yourself in people’s minds and earning links back to your own site. This leads to recognition from all sorts of different online communities which will open doors to strategic partnerships and marketing opportunities. [...]

Web Visitors That View Blog Content are More Engaged

by gabriel

  Just like the analytics example using the Vegas casino analogy, our clients analytics accounts keep showing the same results. Website Visitors that view our blog content are more engaged. They stay on the site longer, view more pages, and bounce less! the below screen shot is from a clients campaign and shows a three month [...]

The Value of A Good Blog Post

by gabriel

  What value can one good blog post bring to you and how do you justify the cost of content marketing? Good content is like the energizer bunny, it keeps going and going! Below I have included a few screen shots from a content campaign that we manage. This one blog post has produced 1,444 entries into [...]

Social Advertising Benefits Content Marketing

by gabriel

Facebook advertising is used in several different ways, and I believe that the true power of social network marketing such as Facebook advertising, is the ability to identify your exact target market and server compelling ads to them! Geographic and Demographic Drill Down The ability to reach the exact audience that you want to deliver your message [...]

Content Is The Key to Online Success

by gabriel

Everyone has heard the phrase; “content is king“.  Marketing material and strategy all revolve around content. In today’s market, content is the marketing Holy Grail. Your business will live or die by it. Expanding beyond the concept that content is king is the idea that in the new age of social media, search engine optimization [...]

Top 5 SEO Conferences Every Healthcare Marketer Should Go To

by gabriel

An SEO Conference can be a great place to learn new ideas, network and to share experiences. When marketing healthcare brands we can use some of tactics utilized and taught by the speakers at these events. The marketing strategies that are developed by these conferences can be invaluable to those in healthcare marketing trying to [...]

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