Top 5 SEO Conferences Every Healthcare Marketer Should Go To

An SEO Conference can be a great place to learn new ideas, network and to share experiences. When marketing healthcare brands we can use some of tactics utilized and taught by the speakers at these events. The marketing strategies that are developed by these conferences can be invaluable to those in healthcare marketing trying to promote their brands; this is why healthcare marketers should go to these SEO Conferences. Search engine utilization is important for all companies in the 21st century to understand and to use effectively, especially those marketing healthcare brands. When you need to find information on a product or service where do you go first? I am going to bet the answer is not the phone book, it is most likely Google and people will only see your brand on these search engines if you know how to utilize them effectively.

Search Marketing Expo (SMX)

The Search Marketing Expo was founded in 2006 by some of the same people who were involved with the 1999 launch of Search Engine Strategies. SMX offers a unique learning, networking and sharing experience through incorporating many viewpoints into their SEO Conference, by making their conferences highly choreographed to be the most effective and to be driven by attendees. Past keynote speakers include; Tony Adam the Director of Online Marketing from MySpace and Alex Bennert the In House SEO from the Wall Street Journal. The state of search marketing, remarketing and creative ways of conjuring SEO gold were some of the main topics addressed. The next Search Marketing Expo will be SMX Advanced London from May 16th to May 17th, 2011 in London, UK.

PubCon Conference

PubCon is a SEO Conference that began in 2000 as an informal gathering of early Web search engine optimizers and webmasters in a local London pub, therefore the name PubCon. Now though as the focus has shifted the name more professionally refers to “Web publishing conference” rather than the location. Some of their past keynote speakers including; Zappos chief executive Tony Hsieh on social media marketing and technical expertise, Cirque du Soleil’s director of marketing Shawn Rorick on merging traditional and new media and the growing importance of mobile search marketing strategies. The next PubCon SEO Conference will be held this year in Las Vegas from November 8th – 10th.

Marketing Optimization Summit (eMetrics)

The first eMetrics Summit occurred in 2002, it was co-founded by Jim Sterne author of the book Web Metrics which lead to the conferences founding with great enthusiasm. The focus of this SEO Conference is not what works best, but how to measure what works best, that is the core of eMetrics. Past keynote speakers include; Bob Page of Ebay speaking on delivering the best customer experience and Carol Gohl of Dell Computers speaking on Coordinating Concepts across media. The next North American eMetrics Marketing Optimization Summit will be held in New York City, on October 17th- 21st.

The Online Marketing Summit (OMS)

The Online Marketing Summit is a SEO Conference known for putting top priority on providing educational content without the exhibit floor, vendor sales pitches or other distractions that can get in the way at other SEO Conferences. They have been putting on conferences using innovative strategies and workshops such as 1-on-1 interactive labs, peer networking, and online marketing boot camp since 2007. Some of their past keynote speakers include; Tim Ash the author of Landing Page Optimization in 2010, Michael Metz the Senior Director of Web Marketing Strategy from Cisco in 2009, Frederick Vallaeyes the “Product Evangelist” from Google AdWords in 2008 and Dan Siroker the Former Director of Analytics from the successful Obama 2008 Presidential Campaign. They will cover such critical topics as social media, search, email, demand generation, analytics, usability and integrated marketing at their next North American SEO Conference, taking place from June 6th to June 8th in Minneapolis, Minnesota.

Search Engine Strategies (SES)

Search Engine Strategies has been the leading international conference series for webmasters, digital agencies, online marketers and corporate decision makers since their start in 1999. They focus on trying to select the best speakers possible and delivering the latest market intelligence while giving their attendees clear actionable tips and strategies that they will be able to implement as soon as they return home. Some of their past keynote speakers include; Duncan Watts the principal research scientist at Yahoo! Research directing the Human Social Dynamics group, Jeff Adelson-Yan the Co-Founder and Managing Partner of Levelwing a digital advertising agency that provides data-driven marketing solutions, Jonathan Allen the Director of Search Engine Watch and Tim Ash the CEO of Siteturners.com. Topics like 6 Strategies for Superior SEM Results, Bing: More Bang for the Click, Google Ad Innovations and DoubleClick Search V3 Preview were all covered at the last SES in New York, NY March 2011. In addition to these specific topics, more general basics are touched on at every SES (making it great for both the beginners and those who are already established) such as; how to design search engine-friendly web pages, the basics of building links and their importance to rankings, whether to build expertise in house or outsource to an agency, and how to convert more of your visitors into buyers. This SEO Conference will be in Toronto from June 13th to June 15th and will feature journalist Amber Mac and Tracy Smith of the Yellow Pages as key note speakers.