Healthcare Keyword Cost Per Click Compare to Non-Healthcare Keywords

It’s no secret that Google allows you to buy traffic from them. The program that allows you to bid on placement is named Google Adwords. Also, it’s common knowledge that this program charges you every time someone clicks on your ad, this concept is called a pay per click program.Every day I come across business owners who are shocked by how much each click costs. My goal with this blog post is to shed some light on common healthcare related keywords and how they compare to other industries.

Remember, Google Adwords is an auction environment. The cost per click is driven by how much advertiser is willing to pay for a visitor. With this in mind, when you read the below numbers don’t think, “Oh, my gosh, the cost per click is so high! I would never pay that!”

Your thought process should think, “The market values one visitor at that rate? How much do I value a visitor? How many patients could I acquire if I had 1,000 visitors to my website, and how much revenue would I make off it?”My last challenge is to think in terms of life time value. If you can’t make the revenue equation work using a click to conversion scenario, but the cost per click is still high, the life time value of a patient might be the driving force behind the cost per click (Laser Tattoo Removal is a good example).

Health Care Keywords

The healthcare industry is behind the curve when it comes to cost per click advertising. My suggestion is to take advantage of this wail you can. I have noticed cosmetic procedures that are cash pay have a higher cost per click. However, the cost per click has stayed under $10 in most cases. Other high margin care types like shoulder surgery and hip replacement is still under $5 per click.

If you compare the healthcare cost per click information to other industries like insurance and law, on average, healthcare style keywords cost less.